I was going to save this blog entry for a Sunday Commentary, but it’s too important to wait.
We often see where a YouTube video has gone viral and within days has a million to millions of views on the popular website.
It’s time to take a simple message and make it viral – Rescue and dogs and cats are the best. Adoption is absolutely the best option.
How do we do this? Just like we’ve seen with a would-be viral video. A few people see it and tell others about it. Those friends and family members send the link to others they know and soon exponential growth takes over.